Wise Builders Roofing and Renovations is a licensed, bonded, and insured high-end remodeler serving Foley, Alabama and South Baldwin County from our office on West Camphor Avenue in downtown Foley.
We design and build luxury kitchens, spa-grade bathrooms, seamless home additions, and whole-home renovations that look original to the house, not bolted on.
Every project runs end to end through one dedicated project manager. One point of contact. One transparent fixed estimate. One clear timeline, with an update on every active work day.
You get a BBB-accredited team, a 100% satisfaction guarantee, and a 5.0 average across 160+ Google reviews. Call (251) 270-5270 for a free in-home design consultation anywhere in Foley or the surrounding Baldwin County communities.
★★★★★ 5.0 on Google · 160+ verified reviews · Free in-home consultation · Licensed, bonded & insured
Choosing a remodeler means handing a stranger the keys to the place your family lives. That is a big ask, and feeling cautious about it is the healthy response, not an overreaction.
Foley is growing faster than almost any city its size in the country, and contractors have followed the growth. Most of them are good, honest people who do good work. It only takes hearing about one project that went sideways, though, for the whole decision to start feeling heavy.
So we will say this plainly. The first conversation costs nothing, requires no deposit, and comes with no pressure. We drive out from our Foley office, look at your home, listen, and give you a straight answer.
If your project is not the right fit for us, we will tell you that too, and point you toward someone better suited to it. You deserve a clear answer either way.
After four years of in-home consultations across the Gulf Coast, and now from an office in downtown Foley, we hear the same handful of stories. Not from everyone, and not about everyone, but often enough that we built our whole process around them.
In a city that added close to 10,000 residents since the 2020 census, a lot of those stories come from people who bought a builder-grade house in a new subdivision and want it finished the way they pictured it. The rest come from homeowners in older Foley neighborhoods who have been burned once already.
We are sharing them here because naming the thing out loud usually takes some of its weight off. Here is what homeowners describe, and exactly how a Wise Builders project answers it.
| What Foley Homeowners Have Told Us | How Wise Builders Handles It |
|---|---|
| A contractor collected a large deposit up front, then the visits got further and further apart | We collect a 50% deposit that is tied in writing to specific work and materials, and the balance follows written milestones you approve as the work is completed |
| Days passed with nobody on site and no explanation | Your dedicated project manager sends an update on every active work day, and you hold the schedule from day one |
| The final invoice looked nothing like the number they were quoted | Your fixed estimate is in writing before demolition, and any change becomes a written change order you approve first |
| Nobody could tell them who was actually in charge of the job | One named project manager, like Jim Brock or Graham Brock, owns your project from first drawing to final walkthrough |
| Small punch list items dragged on for months after the crew left | We complete a comprehensive final walkthrough and keep working until you sign off, backed by our 100% satisfaction guarantee |
| They ended up chasing permits and inspections themselves | We pull City of Foley permits through the CitizenServe portal, schedule every inspection, and build the 7 to 10 day review window into your timeline |
| A crew from out of the area disappeared after the last hurricane season | We have a physical office at 105 W Camphor Ave in Foley, a Theodore headquarters, and a team that has worked this coast since 2022 |
| Their home was left dusty and hard to live in | Dust barriers, floor protection, and daily cleanup, with phased sequencing so your family stays home during the build |
None of that is complicated. It is a standard, kept consistently, on every job.
Wise Builders Roofing and Renovations was established in 2022 for a simple reason. The remodeling itself was rarely the hard part for homeowners. The not knowing was.
So we built the company backward from that. Assign one person to own each job. Put the number in writing. Set the timeline before anyone swings a hammer. Then answer the phone.
We had been driving across the bay to Baldwin County jobs for years. As Foley grew into the second-largest city in the county, it made sense to stop commuting to our customers and put an office where they live.
Our Foley office is at 105 W Camphor Ave #100A, Foley, AL 36535, a few blocks from the Historic Depot Museum.
Four years in, that structure is still the whole business, and it is what 160+ Google reviewers keep describing in their own words.
Owner Cody stays hands-on with the company he built, and the project manager structure is what puts an accountable, named person on your job every active day.
You get the same dedicated project manager from the first drawing to the final walkthrough.
We assign a dedicated project manager to every job and send you an update on every active work day. Experienced managers like Jim Brock, Graham Brock, Nathan Ivy, John Hagan, and William Fields handle the scheduling, the trades, and the paperwork, so the answers come to you instead of you going after them.
Your estimate is a firm number, locked before demolition begins.
We provide a transparent, fixed estimate in writing. Project scope, materials, and schedule are all settled before the first wall comes down. You get one number to plan around, with no hidden fees and no add-ons appearing at the end. If the scope changes or the walls reveal something unforeseen, the price only moves through a written change order you approve before the work happens.
You know your start date, your milestones, and your finish date on day one.
We build a precise timeline that accounts for City of Foley permitting from the start. Then we run a comprehensive final walkthrough and keep working until you are fully satisfied. You always know exactly what happened today and what is planned for tomorrow.
Trust in remodeling is earned with paperwork, not promises. Here is what stands behind the Wise Builders name in Foley.
| Credential | What It Means for You |
|---|---|
| Licensed, Bonded & Insured GC (Alabama Lic. #28471) | Your project meets code and your liability is fully covered |
| BBB Accredited | Verified track record and formal complaint resolution |
| Atlas Pro Certified | Manufacturer-backed material and workmanship standards |
| VA SAH / SHA Contractor | Registered to complete VA accessibility grant work |
| Local Foley Office | A physical address on West Camphor Avenue, not a truck that leaves after storm season |
| 5.0 Rating, 160+ Reviews | Real, verifiable proof across Google, Facebook, and Nextdoor |
| 100% Satisfaction Guarantee | We make it right before we call the job done |
"I highly recommend Wise Builders Roofing and Renovations for their extremely professional service from start to finish. If I could give six stars I would."
High-end is not a price tag. It is a level of planning, materials, and finish detail that builder-grade work skips, and in Foley it also means building for salt air, humidity, and a hurricane season that has already tested this coast.
We are a full design-build general contractor. We draw the layout, source the finishes, pull the permits, coordinate every trade, and stand behind the finished work in writing.
Design intent carries straight through to construction because the same team owns both. Nothing gets lost in a handoff between a designer, a contractor, and a list of subs.
The gap between a high-end remodel and a builder-grade job is not square footage. It is what happens in the details you live with every day.
| Factor | Builder-Grade | Wise Builders High-End |
|---|---|---|
| Materials | Whatever is cheapest that week | Selected finishes and named brands you approve |
| Detailing | Standard trim and tile | Finish-carpentry-level trim, tile, and transitions |
| Planning | Decisions made on the fly | Layout, selections, and allowances settled before demo |
| Coastal build | Standard spec regardless of climate | Moisture-resistant materials, proper ventilation, code-compliant framing for Baldwin County wind loads |
| Jobsite | Minimal protection | Dust barriers, floor protection, and daily cleanup |
| Proof | Few or no reviews | 5.0 rating across 160+ Google reviews |
Foley's housing stock is unusual. A city founded in 1915 has grown by roughly half since 2020, so a single street can hold a 1950s cottage, a 1990s ranch, and a house that closed last spring. Each one asks for a different remodel.
| Foley Home Type | Where You Find It | What the Remodel Usually Involves |
|---|---|---|
| Mid-century and older homes | Near downtown, the Historic District, Amelia Woods | Kitchen and bath layouts opened up, electrical and plumbing brought to current code, original character kept |
| 1990s to 2000s subdivision homes | Glenlakes, Parish Lakes, Pebble Creek, Collinwood | Builder-grade kitchens and baths replaced with custom cabinetry, quartz, tile showers, and better ventilation |
| New construction, 2015 to today | Hidden Lakes, Aspen Creek, Ashford Park, Liveoak Village | Finish upgrades the builder did not offer, primary-suite additions, sunrooms, and accessibility modifications |
Your free consultation starts with which house you own, because a 1955 cottage off McKenzie Street and a 2022 build off the Beach Express do not get the same plan.
Our Foley clients are not all chasing the same project, and that is the point. We scale to the home and the goal in front of us.
We also remodel occupied homes every week using phased sequencing, dust control, and clear work boundaries, so your family keeps living at home while the work moves forward.
"They made my old house into a beautiful home. I really appreciated the way they approached it, it is like they were working on their own home."
A remodeler should give you a plan before it gives you a price. Wise Builders starts every relationship with a free in-home design consultation, not a rushed quote over the phone.
From that visit you get a transparent, fixed estimate with clear scope, materials, and timelines. You know what you are paying for and when each phase happens before any demolition begins.
Financing options are available, so a kitchen, bath, or addition you have put off for years can start sooner without draining your savings all at once.
Six steps take you from the first conversation to the day you get your house back. Your project manager owns every one of them.
We measure the space, listen to how you actually use it, and assess the existing structure before we talk numbers.
You receive scope, materials, and schedule in writing, with a firm number and no hidden add-ons.
We guide cabinetry, counters, tile, and fixtures to fit your budget, your house, and the salt air and humidity of the Alabama coast.
We submit your permit to the City of Foley Building Department at 120 S. McKenzie Street through the CitizenServe portal, plan around its typical 7 to 10 day review, and lock in your start date. Homes outside city limits go through Baldwin County Building Inspection instead, and we handle that too.
Your project manager coordinates every trade, gives the city its required 24-hour inspection notice, and updates you on every active work day.
We walk the finished project with you and keep going until you are satisfied, guaranteed.
Every home is different, but local ranges help you plan. The figures below reflect typical South Baldwin County project costs, and your in-home estimate refines them to your exact scope and finish level.
| Project | Typical Foley, AL Range |
|---|---|
| Kitchen remodel (full range) | $15,000 to $135,000 |
| Kitchen remodel (minor) | $15,000 to $25,000 |
| Kitchen remodel (mid-range) | $16,000 to $30,000 |
| Kitchen remodel (major) | $42,000 to $62,000 |
| Kitchen remodel (luxury, full custom) | $62,000 to $135,000 |
| Bathroom remodel (full range) | $6,800 to $62,000 |
| Bathroom remodel (minor) | $6,800 to $12,200 |
| Bathroom remodel (mid-range) | $16,000 to $32,000 |
| Bathroom remodel (major) | $42,000 to $62,000 |
| Home addition (Alabama) | $34,000 to $170,000 |
"Great people, great work and great experience. Great communication by William Fields. Work was done on schedule and exactly as stated. I will use these guys again!"
Kitchen remodeling is the redesign and rebuild of your kitchen's layout, cabinetry, surfaces, and systems. It is the highest-impact remodel most Foley homeowners can make, both for daily life and resale value in one of the fastest-appreciating markets in Alabama.
Wise Builders handles the full kitchen: layout changes, custom cabinetry, countertops, flooring, lighting, and the plumbing and electrical behind the walls. A large kitchen remodel in Foley typically runs 4 to 8 weeks on site.
We sequence the work so you regain a functioning kitchen as fast as the scope allows, and we protect the rest of your home while we do it.
Kitchen budgets in Foley span a wide range because scope does. A builder-grade kitchen in a 2005 Glenlakes home and a full custom kitchen in a waterfront house near Bon Secour sit at opposite ends of this table. Use the tiers below to place your project, then let your in-home estimate set the exact number.
| Kitchen Scope | Investment Range | What It Usually Covers |
|---|---|---|
| Minor | $15,000 to $25,000 | Cabinet refacing or stock cabinetry, new counters, sink, fixtures, and paint in the existing layout |
| Mid-range | $16,000 to $30,000 | Semi-custom cabinetry, quartz counters, new flooring, lighting, and appliance updates |
| Major | $42,000 to $62,000 | Layout changes, custom cabinetry, island work, plumbing and electrical relocation, full finish package |
| Luxury, full custom | $62,000 to $135,000 | Structural changes, waterfall island, slab backsplash, panel-ready appliances, scullery, designer lighting |
The most-requested high-end kitchen features have moved well past a coat of paint. These are the upgrades driving Foley kitchen remodels right now.
A farmhouse sink is a deep, exposed-front basin that anchors the workspace and reads instantly custom. We set apron-front sinks in fireclay, stainless, and composite granite to match the counter and cabinet package.
Waterfall islands carry the countertop material vertically down the sides for a seamless, architectural look. Paired with a full-height slab backsplash in quartz or marble, the result is a continuous, grout-free surface that also shrugs off coastal humidity.
Panel-ready refrigerators and dishwashers disappear behind cabinet fronts for a built-in, uninterrupted look. We pair them with custom cabinetry, soft-close hardware, deep drawers, and a wall-mounted pot filler over the range.
A scullery or butler's pantry hides prep, small appliances, and cleanup in a secondary space so the main kitchen stays clean and open. It is one of the fastest-growing requests in high-end Foley remodels, especially in homes that host family from out of state every summer.
"We have worked with many contractors and this is the first company where work went smooth and there was no issues with the workmanship. Repaired everything the way it should be, no cutting corners."
Bathroom remodeling is the renovation of a bathroom's fixtures, surfaces, plumbing, and layout, from a refresh to a full spa-grade primary suite. It is often the fastest remodel to deliver a daily payoff.
Wise Builders addresses the waterproofing and ventilation that Foley's humidity and salt air demand, not just the tile you see. A full bathroom renovation in Foley typically takes 3 to 6 weeks depending on scope.
We build for both luxury and longevity, so a beautiful bathroom still performs a decade from now, ten miles from the Gulf.
Bathrooms range from a focused refresh to a full primary suite rebuild. Here is how Foley budgets typically break down.
| Bathroom Scope | Investment Range | What It Usually Covers |
|---|---|---|
| Minor | $6,800 to $12,200 | New vanity, toilet, fixtures, tile floor, lighting, and paint in the existing footprint |
| Mid-range | $16,000 to $32,000 | Tub-to-shower conversion, tiled shower, new vanity and counters, upgraded ventilation and waterproofing |
| Major | $42,000 to $62,000 | Layout changes, curbless walk-in shower or wet room, freestanding tub, double vanity, heated floors, smart fixtures |
Today's Foley bathroom remodels are quietly becoming small spas. These are the features homeowners ask us for most.
A curbless, zero-entry shower removes the threshold for a continuous tile floor and easy accessibility. It relies on precise subfloor slope and drainage, which is exactly where a licensed builder earns the job. It is also the single most requested feature from Foley's retirees and 55+ community homeowners.
A wet room places the shower and a freestanding soaking tub in one waterproofed zone, often under natural light. The freestanding tub becomes the design anchor of the room.
Smart toilets from brands like TOTO and Kohler add heated seats, self-cleaning nozzles, and integrated bidet functions. Paired with radiant heated floors, the most-requested luxury bath upgrade, the room feels high-end every morning.
Double vanities in white oak or walnut, mixed brass and matte-black fixtures, and large-format porcelain slabs define the current high-end bathroom. We detail every transition so nothing reads builder-grade.
"Wise Builders recently renovated our bathroom (floor, walls, ceiling, trim, vanity, vent, outlets) and did a fantastic job! Not one time did I have to ask them to go back and fix something that was not right. They were also very helpful in finding the best solution when we encountered some unforeseen issues."
A home addition adds new permanent square footage to your existing house, from a single room to a full second story. It is the answer when you love your Foley neighborhood but have outgrown your floor plan, and with lot prices climbing alongside the population, it often beats moving.
Wise Builders designs and builds additions that match the existing structure, roofline, and foundation, so the new space looks original. As a full GC, we manage foundation, framing, roofing, and interior finish in one contract.
Additions in Alabama typically run $125 to $250 per square foot, with total projects ranging from roughly $34,000 to $170,000 depending on size and finish. Most Foley additions run 2 to 5 months from permit to final walkthrough.
An addition is one of the most structural projects a homeowner can take on, which is why a licensed GC matters. These are the additions Foley families request most.
A primary-suite addition pairs a new bedroom with a spa bath and walk-in closet for a private retreat. It is the highest-value addition for both comfort and resale in the Foley market.
Sunrooms and enclosed porches add year-round living space built for coastal weather, with proper insulation, ventilation, and storm-rated glazing. On the Alabama coast, that glazing and the roof tie-in are engineered for Baldwin County wind loads, not borrowed from an inland spec.
When the lot is tight, we build up instead of out with second-story additions, or expand a kitchen, bath, or living area with a targeted bump-out. Both require careful structural engineering we manage in-house.
In-law suites and accessible ground-floor additions add independent living space, including VA SAH grant modifications like ramps, roll-in showers, and widened doorways for eligible veterans. With family moving to Foley from out of state every year, the in-law suite is one of our most common Baldwin County requests.
“Wise Builders stand by their work! My husband and I had a two car garage addition and patio added to our home by another contractor. We called Wise Builders to remediate the problem, and the owner Cody came out personally to check things out. We were very happy with the work. I would not hesitate to call Wise Builders again.”
Home renovations restore, update, and reconfigure the spaces you already have, whether that is one tired room or a whole-home transformation. It is the broadest service we offer and the one that ties everything else together.
Wise Builders handles full home renovations across Foley: flooring throughout, interior painting, drywall, trim, finish carpentry, and open-concept wall removals. A whole-home renovation typically runs 3 to 6 months depending on scope.
Because we are also a roofing and exterior contractor, we renovate inside and out under one roof, from the shingles to the baseboards, without you juggling multiple companies. In Foley that matters more than most places, because the roof is the first thing every insurer asks about.
A whole-home renovation only works when every trade is coordinated by one team. That is the core of what we do.
Foley's climate is hard on houses. A renovation here has to account for humidity, salt air blowing in from the Gulf, wind load, and storm exposure, not just style.
Hurricane Sally came ashore in Baldwin County in September 2020 and left a checkerboard of damaged and undamaged homes across the county. The homes that held up had roofs and framing built to a higher standard, which is why we specify moisture-resistant materials, proper ventilation, and code-compliant framing on every renovation.
Because Wise Builders is also a FORTIFIED roofing contractor, a whole-home renovation is the natural time to bring the roof up to that standard too, and to ask your insurer about the wind mitigation discount that comes with it.
“Wise Builders recently completed a major renovation on my home through a VA Special Adaptive Housing grant, including ramps, a roll-in shower, and expanded doorways. From the very beginning, Jim Brock, the project manager, was outstanding.”
Wise Builders holds a 5.0 average rating across 160+ Google reviews, plus 5-star ratings on Facebook, Nextdoor, and Trust Index. The reviews below are real, named, and verifiable.
We embed reviews next to the work they describe throughout this page. Here they are together, in the homeowners' own words.
"Jim Brock is the best project manager ever! He constantly communicated with me about the materials, build and timeline. No stones were unturned! Exceptional work by his team."
"Graham Brock and Wise Builders are incredible! Truly some of the most honest, caring, and professional people I have encountered. Highly recommend."
"Nathan was timely and very communicative. Definitely listens, understands and is the most helpful and knowledgeable for your needs or project."
"Wise Builders, a great business and even better people. They were a godsend, and I will be forever grateful."
"I recently used Wise Builders and had such a fantastic experience! William went above and beyond to ensure all of my expectations were met and timely. I will be recommending them to everyone I know and using them for all future projects!"
A 5.0 average across 160+ reviews is not luck. It is the same dedicated-project-manager system applied to every job, every time, and it is the same team that now works out of the Foley office.
Read the reviews yourself before you call. Then call (251) 270-5270 and talk to the team those homeowners are describing.
Wise Builders remodels homes across South Baldwin County, Alabama from our office at 105 W Camphor Ave #100A, Foley, AL 36535. If you are near Foley, we most likely already work in your area.
Inside Foley, that includes Glenlakes, Parish Lakes, Pebble Creek, Hidden Lakes, Aspen Creek, Ashford Park, Collinwood, Liveoak Village, Amelia Woods, and the downtown Historic District.
Our remodeling and renovation service area includes Foley, Gulf Shores, Orange Beach, Elberta, Summerdale, Robertsdale, Loxley, Silverhill, Magnolia Springs, Bon Secour, Fairhope, Point Clear, Daphne, Spanish Fort, Lillian, Perdido Beach, Josephine, Fort Morgan, Ono Island, and Seminole.
Not sure if you are in range? Call (251) 270-5270 and we will confirm your address in one quick conversation.
Costs depend on scope and finish level. In Foley, kitchen remodels run $15,000 to $135,000, bathroom remodels $6,800 to $62,000, and home additions from about $34,000 to $170,000. Your free in-home consultation gives you an exact, fixed figure.
A large kitchen remodel in Foley usually takes 4 to 8 weeks, a full bathroom 3 to 6 weeks, an addition 2 to 5 months, and a whole-home renovation 3 to 6 months. Your dedicated project manager gives you a firm timeline in writing before work begins, with City of Foley permit review already built in.
Wise Builders was established in 2022 and has remodeled Gulf Coast homes for 4+ years, now from an office in downtown Foley. Design-build under one contract, one dedicated project manager, transparent fixed pricing, managed selections, finish-carpentry-level detailing, and a 5.0 rating across 160+ reviews.
We collect a 50% deposit, and it is tied in writing to specific work and materials, so your money is committed to your project from day one. The balance follows written milestones you approve as the work is completed, and your fixed estimate spells the whole schedule out before you sign anything.
Yes. We submit permits to the City of Foley Building Department through its CitizenServe portal, allow for the typical 7 to 10 day review, and schedule every inspection with the required 24-hour notice.
Homes outside the city limits are permitted through Baldwin County instead. Permitting is built into your timeline, so you never chase paperwork yourself.
In most cases, yes. We remodel occupied Foley homes using phased sequencing, dust control, and clear work boundaries so your family can keep living at home while the project moves forward.
Yes. Wise Builders is a VA-registered SAH and SHA grant contractor serving Foley and all of Baldwin County. We complete accessibility modifications such as roll-in showers, ramps, and widened doorways funded through those grants for eligible veterans.
Yes. Financing options are available so you can start a kitchen, bathroom, addition, or full renovation sooner without paying the full cost up front. Ask about current options during your free consultation.
Wise Builders Roofing and Renovations has a Foley office at 105 W Camphor Ave #100A, Foley, AL 36535, and we are open 24 hours for calls.
From Foley we serve Gulf Shores, Orange Beach, Elberta, Summerdale, Robertsdale, Loxley, Magnolia Springs, Fairhope, Daphne, Spanish Fort, and the rest of South Baldwin County.
Your Foley remodel starts with one free conversation and one honest, fixed estimate. There is nothing to pay and nothing to sign to find out what your project would really take.
Wise Builders Roofing and Renovations brings a dedicated project manager and a 5.0 rating across 160+ reviews to every kitchen, bathroom, addition, and renovation in Foley and South Baldwin County.
Call (251) 270-5270 or request your free in-home design consultation today. Wise Builders Roofing and Renovations, 105 W Camphor Ave #100A, Foley, AL 36535, proudly serving Foley and the Alabama Gulf Coast since 2022.
"William is great to work with. Wise Builders are extremely thorough and professional. Everything was done exactly how and when they said it would be. A++++"
